blockbuster model

基本解釋

A move away from the blockbuster model could help.
放棄主打藥品開(kāi)發(fā)模式的舉措可能會(huì)有幫助。
Hollywood seems to have exported the blockbuster model, too.
好萊塢似乎也有出口大片的模式。
As Henri Termeer, chief executive of Genzyme, a big biotechnology firm, argues, “the blockbuster model becomes less important over time as specialised therapies take off.”
就像大型生物技術(shù)公司健贊的首席執(zhí)行官亨利·特米爾(Henri Termeer)所說(shuō)，“隨著時(shí)間的推移，個(gè)人化藥物的推出，依靠拳頭產(chǎn)品的商業(yè)模式變得越來(lái)越不重要了。”

The upshot is that Thomson Reuters suggests the blockbuster model is not dead when viewed through this prism ( this is the report).
FORBES: Orphan Drugs: 'Rare' Opportunities To Make Money
But pharmacogenomics is based on replacing the blockbuster model with one that concentrates on a larger number of narrower products -- a drug, say, that benefits only 10% of arthritis sufferers.
FORBES: Tailor-made drugs