brand and image

基本解釋

Market competition is more about the competition between brand and image rather than the competition of the quality of the products and services.
市場競爭不僅僅是商品跟服務品質(zhì)的競爭，更是企業(yè)跟品牌形象的競爭（本文此處略…）；
Identifying PR risks and opportunities and regularly conducting news report, PR events, case reporting etc at national and provincial level to promote Plan's brand and image;
識別公關風險和機會，在國家和省級層面定期進行新聞報道，公關活動，案例報告等，以促進國際計劃的品牌和形象；
Service station, which is directly exposed to the market, sets up the company's brand and image, expands market share and brings about the sales income by means of products and service.
加油站直面成品油市場，是通過產(chǎn)品和服務來樹立公司品牌形象、擴大市場份額、獲取銷售收入的前哨端口。

What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.
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