brand equity

基本解釋

• 品牌價(jià)值；商標(biāo)資產(chǎn)

英漢例句

雙語(yǔ)例句

• The brand equity concept means that brands are worth monetary value to companies.
  品牌價(jià)值理念意味著品牌要與公司的貨幣價(jià)值旗鼓相當(dāng)。
• To protect the brand equity, enterprises should mainly concern the main factors of products, consumer cognition, brands and brand equity.
  指出在品牌權(quán)益保護(hù)中，企業(yè)應(yīng)當(dāng)主要關(guān)注產(chǎn)品、消費(fèi)者認(rèn)知、品牌和品牌權(quán)益的主要影響因素。
• A brand name can make substantial contributions to a brands equity, and brand naming is at the most central position of choosing brand elements.
  跨國(guó)經(jīng)營(yíng)條件下的品牌命名是品牌要素選擇中最重要也是最困難的一項(xiàng)決策。

權(quán)威例句

• Last month the company said it will sell a majority stake in its Mexx brands to the private equity buyer Gores Group.
  FORBES: Liz Claiborne Says It Will Sell Brand To Curb Debt, Shares Pop
• The other side is that social interactions such as those enabled by Facebook also can have the opposite effect, weakening lifestyle brands and decreasing brand equity.
  FORBES: Why Facebook Is A Threat To Lifestyle Brands
• This view is often reinforced by InterBrand, Brand Finance and others that rank the most successful brands with the most accrued brand equity: only a small handful of B2B companies make their Top 100 lists.
  FORBES: B2B Marketing: the Orphaned Stepchild

• brand equity更多例句

詞組短語(yǔ)

短語(yǔ)

• brand -equity 商標(biāo)資產(chǎn)
• Brand Equity Engine 品牌資產(chǎn)引擎;引擎模型;擎模型
• retailer brand equity 零售商品牌資產(chǎn)
• brand equity evaluation 品牌資產(chǎn)評(píng)估;品牌價(jià)值評(píng)估
• Employer brand equity 雇主品牌資產(chǎn)

• brand equity更多詞組

專業(yè)釋義

經(jīng)濟(jì)學(xué)

• 品牌資產(chǎn)

  Brand equity is one of the most valuable assets in a enterprises.
  品牌資產(chǎn)是一個(gè)企業(yè)最有價(jià)值的資產(chǎn)之一。

• 商標(biāo)資產(chǎn)

心理學(xué)

• 品牌資產(chǎn)

計(jì)算機(jī)科學(xué)技術(shù)

• 品牌權(quán)益