brand equity evaluation

基本解釋

Firstly, brand equity and brand equity evaluation is well studied and enterprise balance sheet and income statement are introduced as the data source of brand equity evaluation.
本文首先通過(guò)研究品牌資產(chǎn)和品牌資產(chǎn)評(píng)估的相關(guān)知識(shí)和特征、特性，確定本研究課題進(jìn)行品牌資產(chǎn)價(jià)值評(píng)估的數(shù)據(jù)源，即企業(yè)資產(chǎn)負(fù)債表和利潤(rùn)表。
Based on the research results of the domestic and foreign scholars in related field, the main Factors of Consumer evaluation on Co-branding are summed up with the Parent brand equity and brand match.
本論文在整合了國(guó)內(nèi)外學(xué)者在相關(guān)領(lǐng)域的研究成果的基礎(chǔ)上，將影響消費(fèi)者對(duì)聯(lián)合品牌的評(píng)價(jià)的主要影響因素（自變量）總結(jié)為合作品牌權(quán)益與品牌匹配度兩部分。
As the most valuable intangible asset, brand is becoming increasingly arousing attention to the enterprises and the evaluation of brand equity is also gradually bringing about the important influence.
品牌作為一個(gè)企業(yè)最有價(jià)值的無(wú)形資產(chǎn)，越來(lái)越受到眾多企業(yè)的重視，品牌資產(chǎn)評(píng)估的重要性進(jìn)而也逐漸體現(xiàn)出來(lái)。