brand keys

基本解釋

Bad news for banks: A survey conducted by marketing research firm Brand Keys found that consumers make no differentiation — none — between bank brands.
對(duì)于銀行的壞消息：根據(jù)一個(gè)美國(guó)市場(chǎng)調(diào)研公司Brand Keys開(kāi)展的調(diào)查顯示，客戶完全、徹底不能區(qū)分銀行的品牌。
Even so, Subaru ranks sixth out of 16 auto names in a Brand Keys survey, Mr. Passikoff said, trailing, in order, Toyota, BMW and Mercedes (in a tie), Honda and Nissan.
即刻這樣斯巴魯只排在這一次調(diào)查的十六間汽車生產(chǎn)廠商中的第六名排名依次為豐田寶馬和奔馳（排名緊咬）本田和日產(chǎn)。
“For years, if you needed to go up a hill covered with snow, the only one you’d think about was Subaru, ” said Robert K. Passikoff, president at Brand Keys in New York. “And that was very successful.”
來(lái)自紐約品牌之匙的主席羅伯特K帕斯科夫說(shuō):"許多年來(lái) 如果人們要開(kāi)車爬過(guò)一個(gè)被大雪所覆蓋的小山每每能讓你想起斯巴魯來(lái) ""這一點(diǎn)非常的成功."

Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.
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The method of engagement research by Brand Keys has been validated by the Advertising Research Foundation.
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Over the years Brand Keys has, in fact, applied our predictive metrics to political campaigns.
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