brand repositioning

基本解釋

Overall, a great redesign and repositioning for what was looking like a completely stale brand.
總的來說，一個(gè)偉大的的重新設(shè)計(jì)和定位是想尋找一個(gè)完全過時(shí)的品牌。
Branded-goods companies must decide whether to defend their premium prices and risk losing market share or try repositioning the brand.
知名品牌企業(yè)必須做出決定，究竟是堅(jiān)持高價(jià)位而冒喪失市場份額的危險(xiǎn)，還是重新定位自己的品牌。
Its leading program, the ReBrand 100? Global Awards, is the highest recognition for excellence in brand repositioning.
其領(lǐng)先的計(jì)劃，更名100全球獎(jiǎng)項(xiàng)，是最高的表彰優(yōu)秀的品牌定位。

We have done several things: New product introductions, a new ad campaign and brand repositioning.
FORBES: The Hiring Secret Behind Arby's Turnaround Success
Instead, it orchestrated what may be the most unlikely brand resurrection in marketing history by leveraging its powerful dealer network, rolling out splashy new tires and repositioning the brand slightly down-market.
FORBES: Flats Fixed
However, after repositioning the brand, appointing new leadership, and implementing its Blend Plan 2.0, Jamba Juice has since experienced accelerated growth.
FORBES: Jamba Juice And The WNBA: The Anatomy Of A Healthy Living Partnership