customer acquisition cost

基本解釋

Customer acquisition costs for return customers are much cheaper than for new customers.
在老客戶上所花的獲取客戶的成本比開發(fā)新客戶要便宜得多。
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Advertisingthe smoking patches on these sites lowered online customer-acquisition costs by40%.
在這些網站上投放戒煙貼廣告使線上客戶獲取成本降低了40％。
Lifetime Value is typically used to judge the appropriateness of the costs of acquisition of a customer.
生命周期價值通常用來判斷拉顧客的成本是否合適。

This could be true especially for lower income households and so DirecTV may lose out on these customers or at least face higher customer acquisition costs down the road.
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Mitek's technology increases convenience for the consumer by eliminating the need to go to the bank branch or automated teller machine, and dramatically reduces processing and customer acquisition costs while increasing customer retention.
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Scrutiny from the SEC recently caused the company to abandon a much-criticized accounting method that swept its staggering customer-acquisition costs under a rug.
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