customer equity management

基本解釋

The fourth part constructed a frame on customer equity management of some enterprises based on the customer segmentation;
第四部分構建了基于顧客細分企業(yè)管理顧客資產的模式；
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌資產，特別是基于顧客的品牌權益，對顧客資產管理貢獻巨大。
But the current customer equity management system cannot able to provide the theories and methods of preceding the customer equity management to business enterprise.
但是現有的顧客資產管理體系不足以提供企業(yè)進行顧客資產管理的理論和方法。