direct-sale industry

First-mover advantage opportunity,differentiation and innovation strategies are what Amway(China)should select because overall economic attraction of chinese direct-sale industry is great and Amway(China)ownes sustainable competitive advantage in the field.
由于中國直銷行業(yè)總體經(jīng)濟吸引力很大,安利中國在該行業(yè)中所處的競爭地位又具有持續(xù)競爭優(yōu)勢,所以,通過推論得出的先動優(yōu)勢機會、差異化戰(zhàn)略和創(chuàng)新戰(zhàn)略是安利中國應(yīng)該選擇的戰(zhàn)略。