experiential marketing

基本解釋

In China, the application of experiential marketing is not very common, many large enterprises to adopt, but also to shape the brand.
在中國(guó)，體驗(yàn)式營(yíng)銷應(yīng)用還不很普遍，多見(jiàn)大企業(yè)采用，而且是以塑造品牌為主。
However, there are so many factors that affect the effect of brand experience, how should we mix the brand experience for experiential marketing to achieve the multiplier effect?
但是影響品牌體驗(yàn)的營(yíng)銷效果的因素如此之多，市場(chǎng)上琳瑯滿目的商品，到底該如何來(lái)組合品牌體驗(yàn)進(jìn)行體驗(yàn)式營(yíng)銷才能達(dá)到事半功倍的效果呢。
In the new market environment, a new marketing trading—experiential marketing. It has attracted a growing number of enterprises concerned, and it is even closer to the essence of marketing .
在新的市場(chǎng)環(huán)境中，一種新的營(yíng)銷方式營(yíng)運(yùn)而生一體驗(yàn)式營(yíng)銷，在激烈的競(jìng)爭(zhēng)市場(chǎng)上已經(jīng)引起了越來(lái)越多的企業(yè)關(guān)注。

As brand leadership has grown more complicated, agencies have added expertise to support CMOs in everything from word-of-mouth and street teams to motion editing and experiential marketing.
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Mercedes has been experimenting with experiential marketing for years.
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This experience helped shape and dictate my career path over the next decade, with guerilla marketing giving way to radio promotions, sampling programs, experiential activations, popup stores, concert productions and everything in between.
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體驗(yàn)營(yíng)銷
Experiential marketing arises in order to meet consumers’ demand for experiences.
力圖滿足消費(fèi)者體驗(yàn)需要的體驗(yàn)營(yíng)銷應(yīng)運(yùn)而生。
文學(xué)
體驗(yàn)營(yíng)銷
Experiential marketing is a new marketing method following with the emergence of experiential economy.
體驗(yàn)營(yíng)銷是伴隨著體驗(yàn)經(jīng)濟(jì)的發(fā)展而產(chǎn)生的一種新型營(yíng)銷方式。