gimmickry

音標(biāo)發(fā)音

The band make lean, controlled music, free of obvious gimmickry and, writing about them, it's tough to stay away from talk of minimalism, of craft, of "tightness".
他們的音樂(lè)精瘦、克制，不耍一看就穿的花招，寫(xiě)他們時(shí)往往難以避免提到簡(jiǎn)約主義、精雕細(xì)琢和干練。
Both moves have been criticised in the Israeli peace camp as cheap gimmickry (the mild critics), outright demagoguery (the moderate critics) or incipient fascism (the severe critics).
以色列和平陣營(yíng)對(duì)于這兩種行為行為的批評(píng)為拙劣的伎倆（溫和的批評(píng)）、純碎的煽動(dòng)（中等的批評(píng)）或者是早期的法西斯主義（嚴(yán)重的批評(píng)）。
The company has since largely backed away from beta gimmickry; among other reasons, it discovered that big corporate customers aren't so excited by products that claim to be unfinished.
自從這個(gè)公司在很大程度上躲開(kāi)了測(cè)驗(yàn)的把戲，也有別的原因，它就發(fā)現(xiàn)大企業(yè)的客戶對(duì)聲言未完成的產(chǎn)品不會(huì)抱有多大激情。

This is evidence that the company's growth and profitability are genuine, not contrived from accounting gimmickry.
FORBES: Cytyc: Testing Positive For Growth
It actually met its earnings targets quarter after quarter, but it did it by all sorts of gimmickry.
NPR: Enron Update: Second Witness Takes the Stand
For much of the twentieth century, nearly ubiquitous cigarette advertisements encouraged smoking through both overt and subliminal gimmickry.
FORBES: The Fat Lady's Soda Song: Sugary Beverages Cause Obesity

the act of using gimmicks, especially in order to make a product or activity more successful

If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity.