improper comparative advertising
基本解釋
- [法學(xué)]比較廣告
專業(yè)釋義
- 比較廣告
Illegitimate competition behavior among the advertising tactics includes misleading and false propaganda, improper comparative advertising.
廣告策略中的不正當(dāng)競爭行為包括引人誤解的虛假宣傳行為與不正當(dāng)比較廣告行為兩類。