marketing mix

柯林斯詞典

marketing mix

• 1. N-SING A company's marketing mix is the combination of marketing activities it uses in order to promote a particular product or service. 營銷組合; 綜合營銷策略[商業(yè)]

  The key focus of the marketing mix will be on price and distribution. 營銷組合的重點(diǎn)將放在價(jià)格和配送上。

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