newspapering group

Based on the theories of public communication , economics and management, this paper attempted to analyze the newspapering group's cross-region expansions . With the focuses of medium's operation and management and the business of interviewing and editing .
本文試圖以大眾傳播學、經(jīng)濟學、管理學為主要理論視角，重點從媒介經(jīng)營與管理、采編業(yè)務等方面，以東莞報業(yè)格局的改變?yōu)檠芯總€案，對報業(yè)集團的跨地區(qū)發(fā)展進行分析。