sales promotion

基本解釋

A major drawback of sales promotion is that it is easily copied by competition.
銷售促銷的一個大缺點是很容易被競爭對手模仿。
Promotion: This includes advertising, sales promotion, publicity, and personal selling.
促銷：包括廣告、促銷、宣傳和銷售員銷售。
Sales promotion consists of those promotional activities other than advertising, personal selling, and publicity.
產(chǎn)品促銷指的是不同于廣告、個人銷售和宣傳的推銷活動。

"MTV's VMA show provides the opportunity to connect with young consumers across multiple platforms, " says Stuart Pierce, Chevrolet's director of advertising and sales promotion.
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He adds that checks also indicate that Cree has started a new sales promotion for distributors and is offering volume related price discounts between 5-20%.
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activities or techniques intended to create consumer demand for a product or service

市場營銷
The firm? s marketing department handles the sales promotion program.
IBM公司的營銷管理體系是由三個部門構(gòu)成的：市場調(diào)研部（MI），行業(yè)和產(chǎn)品市場管理部（MM），整合市場營銷部（IMC）。
銷售促進