viral marketing
柯林斯詞典
1. N a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails (usually by including jokes, games, video clips, etc) 病毒式營銷(公司使互聯(lián)網(wǎng)用戶轉(zhuǎn)發(fā)帶有其宣傳資料郵件的一種直接營銷方式，郵件內(nèi)容有笑話、游戲、視頻等)
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