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Analytical CRM analyzes customer data for a variety of purposes 分析性CRM分析客戶數(shù)據(jù)的目的如下
Campaign management combines elements of Operational and Analytical CRM. Campaign management functions include 活動(dòng)琯理既有運(yùn)營(yíng)式CRM的成分也有分析性CRM的成分。
The main functions of analytical CRM consist of customer retain, cross marketing, market segmentation, and risk evaluation. 分析型CRM的主要功能有客戶保持，交叉營(yíng)銷，市場(chǎng)劃分和風(fēng)險(xiǎn)評(píng)估。