behavioral targeting

基本解釋

According to Solomon, there are two approaches to advertising currently being used; contextual advertising and behavioral targeting
依據(jù)Solomon所說(shuō)的，現(xiàn)在在使用的有兩種網(wǎng)絡(luò)廣告的方式：基於上下文的廣告與行爲(wèi)
Once the privacy elements are worked out, behavioral targeting of search data could open up a whole new revenue stream for engines.
一旦隱私權(quán)的內(nèi)容得到解決，行爲(wèi)定位的搜索數(shù)據(jù)就打開了一個(gè)全新的收入流。
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The State of Recommendation Engines is a sponsored content series by BT Buckets, a leader in personalization and onsite behavioral targeting.
目前，該推薦引擎也是BTBuckets (Google的用戶切分及服務(wù)優(yōu)化工具)的一項(xiàng)贊助內(nèi)容。

It sounds though like it will likely be a short generic message explaining what behavioral targeting is and how it works.
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Display ads are generally targeted towards users based on their current context (contextual targeting), past behavior (behavioral targeting), or a combination of the two.
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Already, he notes, BT (short for behavioral targeting) spending has been growing 20% a year or more for years and is forecast by eMarketer to keep growing at that clip at least through 2014.
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