brand extension evaluation

基本解釋

An Empirical Analysis of Brand Extension Evaluation Model Basing on Consumers Product Knowledge;
運(yùn)用實(shí)証研究的方法研究品牌聯(lián)想對(duì)服裝品牌延伸評(píng)價(jià)的影響。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
運(yùn)用實(shí)証研究的方法研究品牌聯(lián)想對(duì)服裝品牌延伸評(píng)價(jià)的影響。
The author of this essay advanced the brand extension strategy evaluation model based on the customers characters through analyzing the influencing factor of the brand extension strategy.
文章從品牌延伸策略概述入手，就我國(guó)企業(yè)品牌延伸策略應(yīng)用中存在的問題進(jìn)行了分析，提出我國(guó)企業(yè)成功運(yùn)用品牌延伸策略的現(xiàn)實(shí)對(duì)策。