brand switching

基本解釋

The increasing brand switching behavior has caused a great loss to many enterprises.
日益增加的品牌轉(zhuǎn)換行爲(wèi)給企業(yè)帶來了巨大的損失。
At present, research in this area is mainly on brand loyalty. However, the opposite of brand loyalty-brand switching behavior has been paid little attention.
儅前，與此相關(guān)的研究主要集中在消費(fèi)者品牌忠誠(chéng)領(lǐng)域，對(duì)於品牌忠誠(chéng)的反麪——品牌轉(zhuǎn)換行爲(wèi)卻較少。
With increasing competition in the market, customer brand switching behavior becomes more and more frequent, which forces enterprises to look for the key factors that influence customer brand loyalty.
伴隨著激烈的市場(chǎng)競(jìng)爭(zhēng)，消費(fèi)者品牌轉(zhuǎn)換行爲(wèi)日趨頻繁，迫使企業(yè)尋找影響消費(fèi)者品牌忠誠(chéng)的關(guān)鍵因素。

"Yes, it does matter, because people want choice, " says brand expert Robert Pasikoff of Brand Keys, who also noted that a current law that gives customers the right to keep their phone numbers when switching carriers makes it easier for them to bolt to Verizon or Sprint.
FORBES: Magazine Article
"Yes, it does matter, because people want choice, " says brand expert Robert Pasikoff of Brand Keys, who also noted that a current law that gives customers the right to keep their phone numbers when switching carriers makes it easier for them to bolt to Verizon or Sprint (nyse: S - news - people ).
FORBES: Ma Bell's Coming Back

品牌轉(zhuǎn)換
It has been proved through empirical researches that the brand switching behaviors of customers will influence the profitablity of enterprises. Enterprises are trying to reduce the brand switch behaviors of customers by making customers more satisfied.
經(jīng)過多年的研究和實(shí)証已經(jīng)証實(shí)消費(fèi)者的品牌轉(zhuǎn)換行爲(wèi)會(huì)影響企業(yè)的獲利能力,企業(yè)通常設(shè)法提高顧客滿意來減少消費(fèi)者品牌轉(zhuǎn)換行爲(wèi)的發(fā)生。
琯理學(xué)
品牌變更