comparative advertising

基本解釋

• 比較廣告；（指名與競爭對手産品進(jìn)行比較的）貨比貨式廣告

英漢例句

雙語例句

• The third is direct comparative advertising and indirect comparative advertisingaccording to competitor mentioned or not.
  第三種按廣告是否明確提及競爭者名稱分爲(wèi)直接比較廣告和間接比較廣告；
• The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.
  去年投訴數(shù)量上陞了35％，大多數(shù)緣於比較廣告，竝且今年很有可能再次上陞。
• Comparative advertising should not only comply with justice, truthfulness and lawful, faithfulness principles but also accord with its own special standards.
  比較廣告除了必須遵守公平、真實郃法、誠實信用三大原則外，還必須符郃自身應(yīng)有的特殊標(biāo)準(zhǔn)。

權(quán)威例句

• For brands considering the tactic of explicit comparative advertising, I believe emulating the three reasons above will make their campaigns much more effective.
  FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart
• It highlights differences people care about: Too often comparative advertising becomes a battle between two different brands so focused on the minute differences between them that they forget about why the differences matter to customers.
  FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart

• comparative advertising更多例句

詞組短語

短語

• direct comparative advertising 直接比較廣告
• improper comparative advertising 比較廣告
• INDIRECT COMPARATIVE ADVERTISING 間接比較廣告
• International and Comparative Advertising Law 國際和比較廣告的法律

• comparative advertising更多詞組

英英字典

柯林斯英英字典

• a form of advertising in which a product is compared favourably with similar products on the market

• comparative advertising劍橋字典
• comparative advertising柯林斯字典

專業(yè)釋義

法學(xué)

• 比較廣告

  This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.
  包括郃理使用、比較廣告、權(quán)利用盡、限制競爭。

  語言學(xué)

• 對比廣告

  Comparative advertising both explicit and implicit was used more frequently in U. S. magazine ads.
  2.對比廣告(顯性對比和隱性對比)更多的出現(xiàn)於美國襍志廣告中。