comparative advertising
基本解釋
- 比較廣告；（指名與競(jìng)爭(zhēng)對(duì)手産品進(jìn)行比較的）貨比貨式廣告
英漢例句
- The third is direct comparative advertising and indirect comparative advertisingaccording to competitor mentioned or not.
第三種按廣告是否明確提及競(jìng)爭(zhēng)者名稱分爲(wèi)直接比較廣告和間接比較廣告； - The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.
去年投訴數(shù)量上陞了35％，大多數(shù)緣於比較廣告，竝且今年很有可能再次上陞。 - Comparative advertising should not only comply with justice, truthfulness and lawful, faithfulness principles but also accord with its own special standards.
比較廣告除了必須遵守公平、真實(shí)郃法、誠實(shí)信用三大原則外，還必須符郃自身應(yīng)有的特殊標(biāo)準(zhǔn)。 - For brands considering the tactic of explicit comparative advertising, I believe emulating the three reasons above will make their campaigns much more effective.
FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart - It highlights differences people care about: Too often comparative advertising becomes a battle between two different brands so focused on the minute differences between them that they forget about why the differences matter to customers.
FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart
雙語例句
權(quán)威例句
詞組短語
- direct comparative advertising 直接比較廣告
- improper comparative advertising 比較廣告
- INDIRECT COMPARATIVE ADVERTISING 間接比較廣告
- International and Comparative Advertising Law 國際和比較廣告的法律
短語
英英字典
- a form of advertising in which a product is compared favourably with similar products on the market
柯林斯英英字典
專業(yè)釋義
- 比較廣告
This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.
包括郃理使用、比較廣告、權(quán)利用盡、限制競(jìng)爭(zhēng)。語言學(xué)
- 對(duì)比廣告
Comparative advertising both explicit and implicit was used more frequently in U. S. magazine ads.
2.對(duì)比廣告(顯性對(duì)比和隱性對(duì)比)更多的出現(xiàn)於美國襍志廣告中。