gimmickry

常見例句

The band make lean, controlled music, free of obvious gimmickry and, writing about them, it's tough to stay away from talk of minimalism, of craft, of "tightness".
他們的音樂精瘦、尅制，不耍一看就穿的花招，寫他們時(shí)往往難以避免提到簡約主義、精雕細(xì)琢和乾練。
Both moves have been criticised in the Israeli peace camp as cheap gimmickry (the mild critics), outright demagoguery (the moderate critics) or incipient fascism (the severe critics).
以色列和平陣營對(duì)於這兩種行爲(wèi)行爲(wèi)的批評(píng)爲(wèi)拙劣的伎倆（溫和的批評(píng)）、純碎的煽動(dòng)（中等的批評(píng)）或者是早期的法西斯主義（嚴(yán)重的批評(píng)）。
The company has since largely backed away from beta gimmickry; among other reasons, it discovered that big corporate customers aren't so excited by products that claim to be unfinished.
自從這個(gè)公司在很大程度上躲開了測騐的把戯，也有別的原因，它就發(fā)現(xiàn)大企業(yè)的客戶對(duì)聲言未完成的産品不會(huì)抱有多大激情。

This is evidence that the company's growth and profitability are genuine, not contrived from accounting gimmickry.
FORBES: Cytyc: Testing Positive For Growth
It actually met its earnings targets quarter after quarter, but it did it by all sorts of gimmickry.
NPR: Enron Update: Second Witness Takes the Stand
For much of the twentieth century, nearly ubiquitous cigarette advertisements encouraged smoking through both overt and subliminal gimmickry.
FORBES: The Fat Lady's Soda Song: Sugary Beverages Cause Obesity