ploy

1. N-COUNT A ploy is a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves. 計策; 手段

Christmas should be a time of excitement and wonder, not a cynical marketing ploy. 聖誕節(jié)應該是激動人心的奇妙時刻，而不是自私牟利的營銷計謀。