point-of-purchase advertising

基本解釋

Moreover, Facebook has nowhere near as robust an advertising model as, say, Google, whose search-related ads are served up to users when they are often on the point of making a purchase.
而且，F(xiàn)acebook遠(yuǎn)遠(yuǎn)沒(méi)有達(dá)到像Google那樣的廣告模式那麼強(qiáng)勁，Google的搜索相關(guān)的廣告經(jīng)常在用戶馬上要下單時(shí)跳出來(lái)。
Compared with five years ago, three of five firms had moved to spend more of their advertising budget on such non-media alternatives as trade shows, point-of-purchase displays, and publicity.
同五年前相比，有五分之三的公司開(kāi)始在廣告預(yù)算中增加對(duì)非媒躰手段的投入，如交易展銷、買點(diǎn)展示和宣傳。