rhetoric

柯林斯詞典

1. N-UNCOUNT If you refer to speech or writing as rhetoric, you disapprove of it because it is intended to convince and impress people but may not be sincere or honest. 虛華詞藻[表不滿]
The change is largely cosmetic, a matter of acceptable political rhetoric rather than social reality. 這一變化主要是表麪文章，不過是受歡迎的政治性虛華詞藻而非社會現(xiàn)實。
2. N-UNCOUNT Rhetoric is the skill or art of using language effectively. 脩辤藝術(shù)[正式]
...the noble institutions of political life, such as political rhetoric, public office, and public service. …政治生活中令人尊崇的機制，諸如政治脩辤藝術(shù)、政府機搆以及公益服務(wù)。

He has toned down his rhetoric of late.
This isn't just rhetoric.
That may sound like rhetoric, a wild exaggeration .
Before long , the same political rhetoric was repeated .
Without a coherent set of policies to persuade the electorate , the Republicans have resorted to sloganeering and empty rhetoric.