brand equity value

基本解釋

David Fowler: Science brand equity is the value science brings to a brand.
大衛(wèi)·弗勒：品牌科技含量價值指科技為品牌帶來的價值。
Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every ad.
他們期待衡量每一份廣告的眼前影響，而不是在一個真實的價值構(gòu)成附近穩(wěn)步地打造品牌資本。
According to the four factors extracted, the fourth part presents how to establish and improve the brand equity growth mechanisms so as to achieve the goal of brand equity value-added.
第四部分根據(jù)提煉出的四個因素來建立和完善品牌資產(chǎn)價值增長機制，使企業(yè)實現(xiàn)品牌資產(chǎn)增值的效果。

They must also sell the product, build brand equity, create differentiation and produce value by generating demand and securing future earnings for the business.
FORBES: The Evolution Of Branded Entertainment