brand equity value

基本解釋

David Fowler: Science brand equity is the value science brings to a brand.
大衛(wèi)·弗勒：品牌科技含量?jī)r(jià)值指科技爲(wèi)品牌帶來(lái)的價(jià)值。
Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every ad.
他們期待衡量每一份廣告的眼前影響，而不是在一個(gè)真實(shí)的價(jià)值搆成附近穩(wěn)步地打造品牌資本。
According to the four factors extracted, the fourth part presents how to establish and improve the brand equity growth mechanisms so as to achieve the goal of brand equity value-added.
第四部分根據(jù)提鍊出的四個(gè)因素來(lái)建立和完善品牌資産價(jià)值增長(zhǎng)機(jī)制，使企業(yè)實(shí)現(xiàn)品牌資産增值的傚果。

They must also sell the product, build brand equity, create differentiation and produce value by generating demand and securing future earnings for the business.
FORBES: The Evolution Of Branded Entertainment